Carve Out Time to Work on Your Business

If you’re not carving out time for business development in your practice, you’re losing money! What I’ve found working with clients over the last 12 years is:

• Those who carve out time to work on their business end up being more financially successful.

Most doctors want to be producing the entire time that their business is open because that’s how they generate revenue. What happens is they want to do their business development time either in the evenings or on the weekends or on their day off, and it doesn’t typically happen … and it shouldn’t. You really deserve your downtime!My suggestion and one that I’ve seen work for years with my clients:

• You carve out business development during your regular business hours.

• This could be ending your day a little bit earlier so you can work on it at the end of the day.

• It could be taking up to a half day per week working on your business.

Now you might be thinking, “Kristin I’m not going to give up a half day of production to work on my business. It just doesn’t make sense financially.”I was in an office just last week. We were working on business development during business hours and we uncovered a $300,000 area of potential that we were able to tap into during that business development time.Don’t allow in the limiting belief that you have to be producing to make money, because you can work smarter by working on your business during your business hours.If you’d like to learn how business development time can take your practice to the next level, I’d love to hop on the phone and we can do a strategy call.